English: Sustainability Marketing follows six key elements: socio-ecological problems, consumer behavior, sustainability marketing values and objectives, sustainability marketing strategies, sustainability marketing mix and sustainability marketing transformation.
This picture is giving an overview about the interconnections of the six key elements
ದಿನಾಂಕ
ಆಕರ
Belz, Frank-Martin; Ken Peattie (ಜೂನ್ ೫, ೨೦೦೯) Sustainability Marketing: A Global Perspective (೧. ed.), John Wiley & Sons ISBN: 0470519223.
ಕರ್ತೃ
Prof. Dr. Frank-Martin Belz
ಪರವಾನಗಿ
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